Ad targeting improves on Web sites (AP)

Facebook CEO and founder Mark Zuckerberg speaks to press and advertising partners at a Facebook announcement in New York in this November 6, 2007 file photo.  The online hangout is mining friends' buying habits, and other major Internet portals have bought companies to expand their reach and capabilities for 'behavioral targeting' — all so advertisers can reach those most likely to buy with pitches most relevant to them, even as doing so means amassing more data on you. (AP Photo/Craig Ruttle, file)AP - Based on the weather reports and restaurant listings you check out online, Yahoo Inc. has a good idea where you live. Based on searches you’ve done, the Web portal might also know where you want to go.

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